Brand Identity Portfolio
This branding process is for YOU: to help you clearly articulate your business identity so you can confidently communicate with partners, vendors, and your audience.
Your brand identity is the foundation of everything you do. Without a clear understanding of who you are and the personality of your business, it’s challenging to be consistent, connect meaningfully, and express your unique voice visually and verbally.
“A firm foundation makes for a dependable structure.”
When it comes to marketing, your brand and your voice are that foundation.
Choose the Package That Fits Your Needs
Essential Brand Identity Portfolio
Clarify the core elements of your brand for consistent communication.
Includes:
Your Mission, Vision, and Values
Brand Kit: fonts with specifications and colors with HEX codes
Visual Branding Overview
Social Media Guidelines: dos and don’ts for your brand voice
One 90-minute coaching session (or two 45-minute sessions)
One round of feedback and edits
Time Commitment:
Complete a prep form and attend the coaching session(s).
Enhanced Brand Identity Portfolio
Delve deeper to define your brand voice and personality across platforms with extra coaching and revisions.
Includes everything in the Essential package, plus:
Additional 60-minute coaching session focused on Mission, Vision, and Voice
Clear definitions of your Voice tailored to each social media platform
Social Media Personalities for each platform to help you connect authentically
Up to three rounds of feedback and revisions for thorough refinement
Time Commitment:
Complete a prep form and attend three coaching sessions (two 45-minute + one 60-minute), with multiple feedback rounds.
Why Two Options?
Every business has unique branding needs and budgets. The Essential package is perfect if you want a strong foundation and clear guidelines to get started with confidence. The Enhanced package is ideal if you’re ready to invest in deeper clarity around your brand voice and personality, with more personalized coaching and revision time.
Accessibility & Additional Notes
I’m passionate about making strategic branding accessible to small business owners. That’s why I price my packages well below typical agency rates, helping you build a solid brand without breaking the bank.
Please note: These packages focus on brand identity strategy and guidelines. I do not offer logo design services. However, I’m happy to connect you with an incredible designer who can create your logo.
What’s Next?
Ready to clarify your brand and connect authentically?
→ Get Started with the Essential Brand Identity PortfolioLooking for deeper brand clarity and personalized coaching?
→ Explore the Enhanced Brand Identity PortfolioHave questions or want to chat about which package fits your business?
→ Send me an email at hello@bethzustiak.com or submit your questions through the contact form.
Frequently Asked Questions (FAQs)
Q: Do you offer logo design as part of these packages?
A: These Brand Identity Portfolio packages focus on brand strategy, voice, and visual guidelines. Logo design is not included, but I’m happy to connect you with a trusted designer who can create a logo that fits your brand.
Q: How do I know which package is right for me?
A: If you’re just starting out or want a solid foundation with clear brand elements, the Essential package is a great fit. If you want deeper coaching around your brand voice and platform-specific guidance, plus more rounds of edits, the Enhanced package is designed for you.
Q: What happens if I want more coaching or edits than included?
A: Additional coaching sessions or revisions can be added for an extra fee. I’ll always communicate clearly about any additional costs before moving forward.
Q: How long does the process typically take?
A: Most clients complete the Essential package within 3-4 weeks, depending on timely feedback. The Enhanced package usually takes 5-6 weeks to allow for additional coaching and revision rounds.
Q: How do I provide feedback during the process?
A: After each draft, I’ll send you the materials to review with a clear deadline for feedback. Prompt responses help keep your project on track.
Clarify your brand so you can communicate with confidence and consistency.
This branding package isn’t just about visuals. It’s about helping you articulate the core identity of your business. If you don’t know who you are and what your brand stands for, you’ll struggle to communicate effectively with collaborators, clients, or service providers.
Your brand identity drives everything: your voice, visuals, and ability to build meaningful connections. A strong foundation leads to a cohesive and compelling presence.
The final deliverable is a professionally designed PDF Brand Identity Portfolio, perfect for sharing with social media managers, web designers, copywriters, advertisers, or anyone helping you represent your brand.
What’s Included:
Mission, Vision, and Values development
Brand Kit including:
Brand fonts + type specifications
Brand colors with HEX codes
Visual Branding Overview
Social Media Guidelines (clear dos and don’ts for consistent online presence)
What to Expect:
Complete a branding prep form to clarify your goals and inputs
Two 45-minute coaching sessions to guide and shape your brand identity
One round of revisions with detailed feedback and final edits
⚠️ Note: This package includes one review with edit opportunities. Excessive or delayed feedback may require additional fees or impact delivery timelines.
This foundational branding process helps you build a brand that feels aligned and intentional—so you can lead with clarity, delegate confidently, and show up consistently.
Deepen your brand clarity with an expanded focus on voice, personality, and mission.
This enhanced package builds on the basic foundation by diving deeper into the nuances of your brand voice and personality across platforms. It’s designed for business owners ready to craft a more detailed, authentic brand experience that resonates consistently—no matter the audience or channel.
You’ll receive additional coaching and multiple review opportunities to refine your brand until it feels fully aligned with your vision.
What’s Included (in addition to all Basic Level deliverables):
An extra 60-minute coaching session focused on refining your Mission, Vision, and Voice
Clear definitions of your brand voice tailored for each social media platform
Social Media Personalities for every platform to ensure your brand connects authentically across channels
Up to three rounds of feedback and revisions for thorough refinement
Your Time Commitment:
Complete a branding prep form
Two 45-minute branding coaching sessions
One 60-minute Mission & Vision coaching session
Multiple feedback rounds to finalize your brand
Note: This package includes up to three reviews with edit opportunities. Excessive or delayed feedback may incur additional fees or impact delivery timelines.
Why Choose Enhanced?
The Enhanced package offers deeper strategic coaching and more personalized attention—perfect if you want your brand voice and personality clearly defined and consistently expressed across all platforms. With additional coaching time and multiple revision rounds, you’ll have the confidence and clarity to build lasting connections with your audience.