Brand Identity Portfolio
This product is for those you work with, but this process is for YOU.
The process of articulating your Identity is important and central to the work you do in any space. If you don't know WHO you are (or the personality of your business is) you will struggle to communicate to partners, vendors and service providers what it is you need from them. Identity drives your voice, your visual, and your ability to both be consistent and connect with any given audience. If you don't know yourself WELL, we can almost guarantee those listening to you won't have a clue who you are either.
“A firm foundation makes for a dependable structure.” When it comes to marketing, the foundation is your brand and your voice.
The final product is a PDF file you can use as a training tool for your team or send to anyone you work with: social media companies, web service providers, advertisers, etc. It includes:
Your Mission, Vision and Values
A clear definition of your Voice on all platforms including dos and don’ts for using the Voice
Your brand kit including brand fonts with type specifications and colors with hex codes
A Visual Branding Overview
Your Time Commitment:
Work to complete a prep form
One 90-minute coaching session (can be broken into two 45-minute sessions)
Feedback given in one review.
